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Inspired by Parmida's Persian heritage and European upbringing, Parmida Nouri uses bold colors, clean lines and elegant design to craft subtle showstopers and statement pieces that can effortlessly elevate any outfit. 

About Us

Parmida Nouri is a modern luxury hair accessories brand. Meticulously handmade in New York and designed with comfort and quality in mind, we create bespoke pieces governed by bold colors, elegant lines, an unwavering attention to detail and careful construction that endures the test of time. All of our hair accessories are handcrafted in small quantities to limit the amount of inventory and to reduce our footprint in the world. We aim to only source what is needed to be as sustainable as possible. Founded on creativity and craftsmanship, each hair piece is carefully constructed and shares whimsical elements that vary from showstoppers to subtle statement pieces. We only use the highest quality fabrics, trims, crystals and embellishments to ensure our products don't damage your hair. 

Our Mission
Parmida Nouri creates modern luxe hair accessories focused on comfort that are meticulously handcrafted using the highest quality materials so women can effortlessly and confidently elevate their look without pains, pinches, discomfort or hair damage. We aim to inspire a richly diverse community of people to express themselves and achieve their ultimate hair goals. As a business, we also believe in being stewards of our community and thus are committed to donating 15% of our monthly profits to an organization addressing various issues not limited to women's rights, social justice, climate change, poverty, education access and more. We aim to not only spur dialogue, but also drive the change necessary to make a positive impact on the world.