Inspired by Parmida's Persian heritage and European upbringing, Parmida Nouri uses bold colors, clean lines and elegant design to craft subtle showstopers and statement pieces that can effortlessly elevate any outfit.
Parmida Nouri is a modern luxury hair accessories brand. Meticulously handmade in New York and designed with comfort and quality in mind, we create bespoke pieces governed by bold colors, elegant lines, an unwavering attention to detail and careful construction that endures the test of time. All of our hair accessories are handcrafted in small quantities to limit the amount of inventory and to reduce our footprint in the world. We aim to only source what is needed to be as sustainable as possible. Founded on creativity and craftsmanship, each hair piece is carefully constructed and shares whimsical elements that vary from showstoppers to subtle statement pieces. We only use the highest quality fabrics, trims, crystals and embellishments to ensure our products don't damage your hair.